With the huge popularity of the Internet, it is almost inevitable that every company or business will have a website.

Running a small business is extremely rewarding, but it also has its challenges.

Everything in the world is a popularity contest. This is true when we talk about movies, cars or even content management systems (CMS). Everyone wants to be on top. But unlike the first two examples, the CMS number trumps all others. It is called WordPress, and it holds more than 40% of the CMS market today. You can look down with confidence as others struggle to make a dent in the race. We're not going to talk about all the reasons why WordPress is at the top. Instead, let's think about the rest of the package. Even the number two CMS (Shopify) is still firmly below and the best of the rest (Wix, Squarespace, Joomla) barely make it to half their number. But if you're looking for a CMS, should the market share of the CMS influence the decision? In this article Brandup will try to answer these questions and much more.