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The age of video consumption. How to take advantage of video and grow your business?

Video consumption continues to grow more and more all over the world, it is the central element of the actions and commitment of many brands in the market, becoming the form that most involves online digital content, be it on a social network platform or on a youtube channel. However, social networks tend to be more used – Instagram Stories and Reels, as well as Tik Tok, are the platforms most used by the public because they respond more to fast-consuming content.


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Mobile Marketing, the greatest communication strategy

The world has become increasingly digital and companies need to rethink and adapt their communication strategy for mobile devices, for three simple reasons:

  • A colossal increase in mobile internet access, we now use 8x more mobile devices in the last decade in Portugal;
  • 66% choose the smartphone to access the internet, it has become the most appreciated platform for mobile access by the Portuguese;
  • more than seven million Portuguese people actively use smartphones.

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The Advantages of Remarketing

Remarketing is a digital marketing strategy that allows your Google Ads ads to appear more than once to users who have already shown interest in your site. The more people see your brand or product, the more likely they are to buy something from you. In other words, Remarketing is nothing more, nothing less than doing marketing again to the same person! Because we want to re-generate an impact on someone who has already shown interest in the product/service. It can be used in different situations, from an email to remind you about items that were placed (and forgotten) in the shopping cart to a notice of some promotion on the website that may interest that person in particular.

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How to turn content into sales!

  Nowadays it is essential that all businesses are present on the Internet, where online attendance determines whether companies are active or not. In today's digital economy, around 50% of online purchase decisions are driven by your content marketing, where the focus is on following the lead throughout the purchase process. The information contained in this strategy must be useful, constant and consistent so that the target audience can identify with it and thus allow for increased sales and end-consumer loyalty.

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5 reasons to invest in SEO

  First, let's clarify what SEO (Search Engine Optimization) really is, in other words, search engine optimization. That is, this set of techniques used for those who use internet search engines (Google, Bing, for example) to reach the site organically and not in a paid way. These main techniques used are content creation, link building, SEO Tech and user experience. To give you an idea, about 70% of the traffic to the Digital Results blog comes from organic searches. These visits are the fruits of the optimization of our pages.

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