GA4 is the new Google Analytics tool standard and is here to stay, in fact the end date of Google Analytics Universal has already been announced, which will be in July 2023, it will cease to exist and its change to GA4 will be mandatory for all properties .
Video consumption continues to grow more and more all over the world, it is the central element of the actions and commitment of many brands in the market, becoming the form that most involves online digital content, be it on a social network platform or on a youtube channel. However, social networks tend to be more used – Instagram Stories and Reels, as well as Tik Tok, are the platforms most used by the public because they respond more to fast-consuming content.
The world has become increasingly digital and companies need to rethink and adapt their communication strategy for mobile devices, for three simple reasons:
- A colossal increase in mobile internet access, we now use 8x more mobile devices in the last decade in Portugal;
- 66% choose the smartphone to access the internet, it has become the most appreciated platform for mobile access by the Portuguese;
- more than seven million Portuguese people actively use smartphones.
Branding, or brand management, as it is well known, is a set of strategic actions that, when applied efficiently, contribute to building your consumer's perception of your company in a positive way. Branding is much more than its appearance, it has to convey emotions, sensations and memories in order to arouse the customer's attention and make them choose your brand. Building a strong brand for a line of products or services is a consequence of a satisfactory relationship with the market. With a positive and strong identification, the brand becomes worth more than the product itself. To make a good brand management, your company must have several communication channels to attract your customers, but first of all you must be aware of what your company is and what its values are, making it a market leader.“A brand is a set of expectations, memories, stories and relationships that together are responsible for making the consumer choose one product or service over another.”
Seth Godin
