Nowadays, many companies are faced with the lack of optimization of their websites for mobile devices. But why should this be considered a problem?
According to Statista, a company specializing in market analysis, which analyzes e-commerce sales worldwide, in 2021, there were more than 4 billion users on the internet, with more than 50% of traffic originating from mobile devices . The most practical way for a user to browse and find information on the internet is from their mobile device. This means that if they find a site that does not allow them to complete the task they were trying to accomplish, they will abandon it and most likely enter the competition’s site.
Nowadays, time is a very important factor in everyone’s life. When it comes to websites, the same applies. Nobody likes to wait. 5 seconds. This is the time it takes on average for a user to understand whether he wants to stay on the site or leave. There is so much information on the internet that, if a website does not load in less than 5 seconds, the user will certainly choose another one.
If your website is optimized for mobile devices, it will be faster, so the average time spent by each user will increase.
This means that if the time a user spends on a site increases, so does the probability of interaction, whether through purchasing products, filling in contact forms or requesting a quote.
These mobile optimization factors help improve SEO and are important factors for Google to define its search engine rankings.
At the moment, Google favors websites that allow a good user experience and a website optimized for mobile devices is to allow just that. If the above factors are met, the probability of a website to rise in the search ranking is high, and it is also more likely to be seen by users, thus surpassing the competition.
With all this, we want to say that optimizing websites for mobile devices is central to your success on the web, as it not only helps you rank better in Google searches, but also helps you stand out from your competition, providing the user with a better experience.
If you need to optimize your website for mobile devices, don’t hesitate! Brandup is here to help. Talk with us!