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Why more and more companies are using motion graphics?

Its clear that videos are extremely popular on the internet. In fact, data shows that video is the preferred way for consumers to engage with content. No matter which animation styles your company chooses to use, videos generally result in higher levels of website traffic, user engagement, lead generation and clearer communication. This especially applies to motion graphics animation videos.

From external marketing to improving internal communications, companies can leverage motion graphics videos for a wide variety of purposes to add depth to their story or message. We now show you how.

What are motion graphics?

Motion graphics are considered a type of animation video.

However, the terms are often used interchangeably. The term “motion graphic” simply refers to graphics that move, while “animation” is used as an umbrella term to describe all types of moving art, illustration and images.

Motion graphics typically use digitally drawn, vector-based illustrations that are then animated. These are generally cleaner and more professional looking animations than other video styles and offer the ability to create more sophisticated transitions, eye-catching motion and animation features.


Why are more and more companies choosing to use motion graphics?

Motion graphics are ideal for companies that want to accentuate or highlight important information or convey a specific point. When there’s no need for a storyline or character-based narration, that’s usually when motion graphics are used.

Complex products, services and internal communication concepts can be broken down and convincingly presented with motion graphics. As these animations are primarily visual aids, they excel at illustrating difficult-to-understand themes. This is often done by breaking these themes down into simple icons and visuals to make the complex understandable.

Nowadays companies use motion graphics to:


Elevate internal communications to increase user engagement

As remote work has exploded across the world, business leaders are looking for tools that help foster effective internal communication. Video animation allows for clearer communication while actively increasing user engagement. From educational resources to business promotion, the use of video is helping companies highlight critical messages with visual support.


Sell products and services to consumers

The commercial department has tough jobs and buyers have more control now than ever before, thanks to the power of the Internet. To make an impact on your target audience in a way that leads them to make a purchase decision, you need to use video marketing to empower your sales team. Motion graphics has a special power: it is loved by people and is being consumed online at an unprecedented rate.


Train employees internally

Internally, email can be quite useful. Event reminders, brief updates, and meeting minutes can be sent via email, usually without a hitch.

However, some messages need more than one email to ensure your entire team is on the same page. Email messages tend to pile up in your employees’ inboxes, competing with dozens or even hundreds of other emails. If open, team members may struggle to understand complex data.

A great way to avoid this is to use video production and visual effects to bring the information home. As video production is fast, engaging and easy to understand, it tends to stand out more than information presented in more conventional ways. By using internal videos for training and communication, everyone on your team will receive the same message to help your leaders and employees stay on the same page.


Reach a target audience on social networks

Social media advertising experts will tell you that generating results is both an art and a science. When it comes to the scientific aspect, all you need to do is “listen” to the data. Video content generates significantly greater engagement than other types of media.

Creating video content in line with your marketing efforts is the best way to increase brand exposure on social platforms, while increasing website traffic and potential conversions. If you are looking for ways to increase your presence on social media, video is the best tool to do so.


Engage your website users

On sites that publish featured videos, it’s clear that animation explains at least part of why bounce rates are lower and users remain more engaged. Your company can use motion graphics to create videos that stay on your website to introduce your brand to new users, provide basic information about your products and/or services, and help users understand your company’s mission and goals .

Studies show that sites with videos rank higher and have better SEO results than sites that don’t have featured videos. Explainer videos and other types of animation help keep users on your site, increasing the chances of conversion.


News source: https://thesketcheffect.com/2021/08/26/why-more-businesses-are-using-motion-graphics-animation/

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