Copywriting is the name given to the technique of using words strategically in order to promote or sell a product or service.

Copywriting is nothing more than the technique used to write content with call to action (CTA) and strategies to convince the target audience. It is essential for any business to grow and therefore an important marketing ally.

A good copywriter must possess several qualities, including good writing skills, research skills, SEO knowledge and a lot of creativity.

This technique can be used online, on websites, blogs, product descriptions, email marketing **and social networks, but also in offline projects, on posters, business cards or flyers.

But do you know the benefits of copywriting?

A website with a modern and appealing design only solves half the problem. Good textual content is also necessary to build a good image of a brand. Often, a website is the first point of contact with customers, however, if it does not have original and relevant content, appealing titles and correct use of grammar, they are more likely to abandon the website.

The text will allow customers to get to know a company better, the type of products/services they have and what work has already been carried out, giving them a general perception of the brand image.

The number of visitors to a website is also critical to converting them into customers. The SEO (Search Engine Optimization) is a process with the objective of increasing the quantity and quality of traffic to a website, increasing the ranking in search engines.

In this case, the production of good content is essential. You must create quality content, useful to the customer, using keywords so that the website can be found more easily.

To select the most relevant keywords, you should go the opposite way and ask yourself what words your customers were looking for to get to your website.

Good copywriting can bring a huge increase in sales. One of the most important facets of this technique is the connection that brands are able to establish with consumers, seducing them, so that they carry out the desired actions.

Count on Brandup’s fantastic copy to increase your sales with your Marketing campaigns!