Remarketing is a digital marketing strategy that allows your Google Ads ads to appear more than once to users who have already shown interest in your site. The more people see your brand or product, the more likely they are to buy something from you.

In other words, Remarketing is nothing more, nothing less than doing marketing again to the same person! Because we want to re-generate an impact on someone who has already shown interest in the product/service. It can be used in different situations, from an email to remind you about items that were placed (and forgotten) in the shopping cart to a notice of some promotion on the website that may interest that person in particular.

What are the benefits of Remarketing?

We already know that the objective is to increase conversions and provide the consumer with a more direct contact with the brand through personalized messages to their inbox, in order to remember your offer, so that your consumer continues to consider the purchase and stay each increasingly convinced that the deal is worth closing.

  • 58% of people like to receive emails with notifications that the products they visited on the site went on sale;
  • 51% said they liked personalized emails and VIP treatment;
  • 41% of adults aged between 25 and 34 appreciate shopping cart abandonment emails.

How can I run a Remarketing campaign?

First, it is necessary to create a plan, a graphic representation of the leads that meet the various stages of the purchase process: awareness, consideration, purchase or loyalty.

The steps delimit the users of your site by the type of action that was taken.


Is Remarketing vs Retargeting the Same Thing?

Not. They are similar in name and even in objectives, but in practice they are very different strategies.

Because Remarketing aims to send emails, while Retargeting aims to send ads, directing the action to a target that has already shown interest in the offer, being more focused than an ads campaign, because its display is much larger.

As in Remarketing, Retargeting must also have a plan, otherwise it loses value! In addition to segmentation through contacts, users can also be segmented, such as:

  • Who visited your site (the problem with this list is that it’s too generic);
  • Who visited more than five pages of your site;
  • Who visited a product category or a specific product on your website);
  • Who left a comment on your content;
  • Who clicked on your profile link on social media.


Simply what you are doing is following them wherever they go, showcasing your product or service and trying to get them to come back to your website.


Now that you know how to use Remarketing, it’s time to put it into practice!