A good design does not stand out for the purpose of using a product, but encompasses it, transforming it and providing a unique experience to those who use it.

1. Good design is innovative

Evolutionary alternatives never run out. Technological development allows for new and very original creation possibilities. Creativity will always progress in parallel with technological advances.

2. Good design creates a useful product

A product is purchased to be used. It must meet useful and functional parameters but also aesthetic and psychological parameters, which makes it possible to demonstrate the usefulness for which the product was conceived, excluding anything that could disturb.

3. Good design is aesthetic

The aesthetic attributes of a product influence our purchase decisions, our choices and our lives. The product is something we consume daily and for that reason it has an effect on us and on our well-being. Only well-made objects can be dazzling and, of course, useful.

4. Good design creates an understandable product

Good design can make the product clearly demonstrate its function by making use of the user’s instinct. At best, it is self-explanatory.

5. Good design is discreet

A product must serve a purpose Despite the importance of aesthetics, they are not decorative objects or works of art. It must therefore be neutral, discreet, leaving space for each person’s individual expression.

6. Good design is honest

It doesn’t make a product seem more innovative, powerful, or valuable than it actually is. He is humble and honest with no manipulations or promises he cannot keep.

7. Good design is immortal

Timeless, different from fads.

This is how a good design works so that it lasts for years and years, avoiding waste and constant changes.

But living in an increasingly demanding, disposable and capitalist world, we know that this is not how all products are made.

We are experiencing a trend towards minimalism and standardization in the practices of its use, which is why we have seen the growth of flatter design systems focused on the processes of use and conversion, thus emerging interfaces with purpose.

8. Good design exhaustively conceives down to the last detail

Meticulous in the design process demonstrate respect for the consumer.

Digital products in general don’t take this into account but there are great products out there to indoctrinate us with something.

9. Good design respects the environment

Design has an important contribution to environmental conservation as in particular product design can produce a large amount of waste. It saves resources and minimizes physical and visual pollution throughout the product’s life cycle.

10. Good design seeks the smallest possible design

Less is more for almost, or even for everything, the design should focus on the essential aspects and purposes, so the products are not cluttered with excessive or unnecessary details and conform to the other principles presented. Be simple.

 

News source:

https://coletivoux.com/dieter-rams-10-princípios-para-um-bom-design-30ea164f8b46

https://www.domestika.org/pt/blog/4285-os-principios-do-bom-design-segundo-rams