What is newsletter?

We call newsletter the emails sent by a person or company periodically to an email list. The purpose of the newsletter, in general, is to bring the sender of the emails closer to the audience that reads them. In the case of companies, it is a valuable tool to strengthen the relationship with the target audience, attract customers and sell more.
The newsletter is one of the main ways of doing email marketing, through the newsletter, it is possible to send different types of content, being able to adapt the emails to your different business objectives. The newsletter will become a strong ally in your marketing strategy, which in turn will be used to develop a closer relationship with the public and, of course, sell more.


Direct access to customers

One of the differences with email is the direct access to people who are already interested in your business.
Using Instagram as an example, as much as you publish quality content on your account and in stories, the Instagram algorithm prevents the publication from reaching all followers. This no longer happens with the newsletter, all registered people will receive the newsletter by email.


The brand manages to get closer to the public

Newsletters are an excellent way to develop a more personal relationship with your leads. Unlike social networks, which are a more public space, sending an email is as if you were talking to each reader individually.
With the help of email marketing platforms, you can identify your contact list, create automated campaigns and send personalized emails to readers at different stages of the funnel, further optimizing newsletter results.


Some tips on how to create a good newsletter


Send relevant content to your audience

Never send emails just for the sake of sending, most likely, your readers receive dozens of emails a day and, if they notice that your newsletter does not contain any relevant content, they will end up getting annoyed and unsubscribe or even put the same for spam.


Ask for audience feedback

Find out what kind of content your readers are most interested in.
In addition to being able to collect valuable data to improve the content of your newsletter, asking for feedback from readers is also a way to get closer to them, it is as if you invited them to collaborate with the newsletter, transforming it into a space for exchange.


Identify the mailing list

One of the main advantages of using an email marketing tool is being able to identify the email list
With the identification, you can send different emails to different groups of the newsletter, which makes the content even more accurate and effective.


Organized newsletter

If you need to talk about more than one subject in the same email, divide the body of the text into sections and put subheadings, so that readers can quickly identify what each section is about and go straight to what interests them most.

In these cases, an interesting strategy is just to put summaries in each section, with a link or a button that directs them to the full content, which can be an article on the website or a video on social networks. This way it will be possible to keep your newsletter shorter and more appealing.


Beware of images in the newsletter

Some companies like to put all the content in a single image, but this is completely wrong, in general, the email server identifies the lack of text as something dangerous and blocks the email.


Create responsive emails

Think about how many emails a day you open on your smartphone and not on your computer, for that same reason it is important to create a good newsletter with responsiveness in mind.

When worrying about making a responsive email, you will always be thinking about the comfort of the reader, which can result in more sales, don’t forget to also take responsiveness into account on the landing pages and sites you want to direct readers to with your newsletter.