How Digital Marketing Helped Companies During the Pandemic
We can say that Digital Marketing was the solution for many companies during one of the most delicate periods that the world population has passed.
So much so that, in a matter of a few weeks, several small and medium-sized companies have completely changed the way they market their products and services.
It turns out that many of them were surprised by the results and saw in Digital Marketing the opportunity to expand their business in the market.
While others, unfortunately, had losses and others even had to close doors.
What we can observe in today’s market is that the pandemic accelerated in a matter of months the growth and transformations expected for the coming years.
Consumer behavior change
With the emergence of the new virus, many businesses had to close their doors and find new ways to adapt. In addition, many people lost jobs, with a consequence, great impacts on the family budget.
On the other hand, we saw a surge in cleaning, hygiene and pharmacy products. Expenses were centered on items of need.
In addition, we can observe an increase in awareness and engagement of the population in social causes. Not to mention the impact it had on the visualization of a brand. With the public increasingly informed and aware, the need arose for companies to clarify their positions and processes.
From small to large companies, there is a need to understand who this “new consumer” is and adapt all communication so that you can connect with your target audience.
Many brands have realized the need to add value to their products/services and promote an experience.
Given this scenario, Digital Marketing managed to deliver new possibilities and consolidate the brand of small businesses in the market. However, having an online presence is not just an option, but a matter of survival for your business.
Even before the pandemic, it was already possible to observe a considerable growth of users.
We are facing a society in which people do different activities online, be it, for example, ordering food, shopping, studying, working and chatting.
In other words, digital marketing was already well regarded by several companies, and those that still resisted in some way, after the pandemic, started to consider it.
The internet is a way to make you always online and available. It has become part of our daily lives. In addition, adopting this strategy is a more stable and secure way.
Content that converts
Nowadays, consumers are increasingly aware and demanding. That doesn’t mean it’s a bad thing, just that it totally impacts the way you communicate.
Today, it is not enough to just present product benefits and values, it is necessary to add value, that is, through content and experiences.
In this scenario we find ourselves in, the best way to create a healthy relationship with the customer and potential customer is to offer content in exchange, whether through a blog, email, etc.
Knowledge and information has become very important on the internet, that is, when it offers content, it gains the trust of the user. This allows small companies to compete for the same audience as large companies, equally.
We can say that Digital Marketing has helped small businesses survive during the pandemic, giving new hope and opportunities.