Almost every time you see an ad for a company’s landing page that appears in the first (or second, or third) result of a Google search, it’s not just the result of good SEO; the company likely has a Google ad campaign underway.
Through Google Ads (formerly known as Google AdWords), you pay to have a Google ad for your business appear to customers searching for relevant terms.
With this tool, you only pay for real and measurable results, such as website clicks and business calls. This structure is known as a pay-per-click (PPC) campaign. You can set a monthly Google Ads campaign spending limit that Google will automatically follow, and you can choose to make your audience global or local.

Why use Google Ads?


Increase leads and customers

Google Ads are one of the best tools for lead generation. If you set up campaigns correctly, you have the possibility to send leads directly to your website.

This tool allows you to focus on people who are looking for what your business is looking for, which means you can refine your searches, only for people who are interested in your products or services, and most likely to make a purchase.

It’s a flexible marketing platform

You can easily customize campaigns to focus on specific types of online users. For example, you can narrow down the target audience by location, the type of device they are using and the Google-owned website they are accessing (eg Google search, Google Maps, YouTube).

You can also set your own budget for specific areas of a campaign. For example, you can set daily budgets and limits on how much you’re willing to spend on clicks for specific keywords.

A high return on investment is achieved

Unlike other marketing strategies, Google Ads only charges for the ads that people click on, once your ad campaigns are optimized, you can get a high return on investment, which may not be possible with other marketing strategies. .
Google Ads is perfect as it is very transparent, and the information you need is readily available.

Results are fast and transparent

It’s easy to analyze the progress of your campaigns because the dashboard gives you all the information related to each campaign, such as the ads clicked, the keywords that website visitors entered and the cost of clicks.
These features make Google Ads an extremely transparent and useful system.


Find out more about your market

Some of the valuable data that Google Ads gives you is knowing your customers the keywords they use to find your website, their location, the devices they use, and the hours and days they search.

You can use this information to improve your products and services, as well as to refine your marketing efforts so you don’t waste money on advertising to people who aren’t interested in what you have to offer.