The techniques and tools that can be used to create a good content marketing plan are enough, if we put everything in this article I’m sure you would get bored with so much information. That’s why we decided to put only a few tips that you might find useful.
But remember that each strategy must be made individually for each company, as each one of them needs a different way to communicate.
1. Have your persona
When you start your marketing journey this is one of your first steps to consider. Obviously, it’s important to know who your target audience is, but having one person or more personas is what will give consistency and continuity to your business.
“Persona, or buyer persona, is the detailed profile of a customer who represents a target audience of a brand. He is a fictional character used in digital marketing, especially in content marketing” – Financial Dictionary
As much as possible avoid creating false information, as this will make it extremely difficult to target your content.
2. Purchase process
In the content marketing plan, we should consider it to be one of the most important points. You must follow this purchase process to know where your persona is in this step.
By following up, you can let your persona know what she needs (and didn’t know yet) and take her to the final stage, which is the purchase. But always be careful to target specific content for each stage in which the persona is.
One of the most important tips we have to give you is without a doubt the “calendar”.
If you haven’t tried putting all the tasks in an orderly fashion, you should start doing it now, you’ll see that it will make your job a lot easier. If your time is short, assign this task to someone to schedule and analyze your content that will be published.
By choosing this discipline, little or nothing will fail, and the quality and interaction of your content will increase 😉
Have you defined the goals you want to achieve? Excellent!
But be careful, try to take advantage of these same metrics. By this we mean to put your goals in a challenging mode, if that doesn’t happen you will be discouraged…
With the defined goals, you will have a clearer vision of what you want to achieve, thus finding the necessary ways to draw them!
5. Exact content
Having all the necessary information about your personas and target audience, you must be able to deliver quality content and thus attract attention.
You don’t need to go far to have access to tools that can help you in this regard, by the way…You’re already in the right place!
It’s in digital, has access to the most diverse tools, and we leave here a list of some that you can use, namely:
There are many others that can help you create a good content marketing plan, these being the main ones and the ones we think are the most important.
Content is king!
Did you like the article? We hope it will be useful to you!