With this article, we are going to give you some tips to stand out in the online market and increase your sales in a positive way.
Follow these advices for your company’s success.
1. Be easily found
Having a website is important, but it won’t help if your customers can’t find it. In order for them to be able to locate you, you will need to invest in content and achieve a good positioning in search engines, especially Google.
Being on the first page of Google is to make your company as prominent as possible, because when a user searches for something, he will always want a quick answer.
In addition to Content Marketing, companies use techniques to optimize websites and increase the chances of climbing in Google rankings.
Produce content – usually a blog – with keywords that are relevant to the target audience; use SEO techniques; improve site speed, it all makes a difference.
Having a Google-relevant website even helps you pay less for the CPC (Cost Per Click) of your ads.
2. Use Google My Business
Another very important tool is Google My Business.
With this tool, you can register for free with your company’s address, telephone number, website, opening hours and reviews from other customers.
3. Know your persona well
If you want to increase online sales, before starting any marketing strategy, step number one is to create your persona.
After all, what’s the point of spending time and money producing content and ads if they’re aimed at the wrong people?
Go beyond just knowing the gender, age and social class of your audience. Find out what your problems, achievements, frustrations, dreams, idols, hobbies, etc.
The more information you have about the persona, the better your strategy will be and the more likely you are to be successful.
4. What kind of content can you offer?
Organic traffic, which by the way is a strong point here, is essential for anyone looking to increase online sales.
It basically consists of bringing your audience to your website, without having to pay for it. It works as a company asset to stay in the top positions of Google, always in evidence.
Deliver content that generates value, that is really relevant and that makes your customer ask for more.
For example, do you have an online clothing store? It can be interesting to create a blog and write articles about fashion tips, the ideal look for each event, present the trends for the year…
From the moment you manage to make the customer come to the store, generate a lead and create a relationship, and it becomes much easier to convince them to buy. This is how the sales funnel works.
That’s why it’s very important to define your persona well, and then think about issues that are relevant to each stage of the consumer’s journey.
5. Optimize your campaigns
By tracking the metrics obtained with organic traffic, you will get important information, such as what type of content your audience spends the most time on analyzing, the most clicked products, which are the most visited pages and the keywords that generate the most engagement.
From there, you will be able to use paid traffic (the famous ads) to accelerate conversions, increase online sales and retain the interest of the persona.
It will be possible to separate your audience by gender, age, location, interests, channels and most used devices, before publishing the ad.
6. Use social networks
Within Digital Marketing, social networks are very popular. After all these days who doesn’t have a profile on Facebook, Instagram, Twitter or YouTube?
Data from Instagram itself reveals that more than a billion accounts use the social network per month worldwide. Also, 90% of users follow at least one company there. In other words, it is recommended to bet on social networks to increase the name of your company, and to make new possible customers know about your products, services, etc. It is also important to maintain regular activity in each of them.