10 E-commerce Tips to Get Good Results in 2022

If you are thinking of opening your own online store or are looking for e-commerce tips to improve your results. Check out some of the main aspects that your online store should offer to stand out from the competition and win more customers.


1-Use a professional platform

First of all, it is important to talk about the structure of your online store itself, taking into account that there are already several e-commerce platforms that can help you do this within a few minutes.

Using a professional platform will help you optimize different aspects of your business, such as:

  • Stock control;
  • Product and customer history;
  • Delivery management;
  • Management of means of payment;
  • Security certificates;
  • Among many other features.

So, if you haven’t decided on the e-commerce platform you want to use, start thinking about it.

2- Provide service through online chat

In addition to offering a professionally designed page, another excellent e-commerce tip is to invest in customer service and offer a personalized experience to each user.

Therefore, an online chat will be able to monitor and address visitors in real time, as well as answer questions and solve problems, without them having to look for information in other sources.


3-Focus on customer loyalty

The cost of customer retention is 5 times cheaper than the cost of acquiring new customers in e-commerce.

  • A customer who has already purchased from an online store has a 60% chance of making a new purchase. On the other hand, a new visitor who hasn’t purchased anything has only a 20% chance of making their first purchase;
  • On average, 20% of the entire e-commerce customer base accounts for 80% of revenue;
  • Despite its importance, only ⅔ of companies invest and prioritize customer loyalty;

Finally, increasing the probability of retention by just 5% can mean an increase of up to 25% to 95%.

4-Create your sales funnel

A sales funnel is a strategic model that helps you visualize the entire customer journey in a more practical and structured way – in addition to helping you organize your sales processes and marketing strategies, using the funnel as a base.

Therefore, if you have not yet created your funnel, it is recommended to do so as soon as possible to qualify leads and structure your communication to be able to convert them from prospects to leads, and from leads to customers.

At the top of the funnel, it is necessary to invest in actions that help customers themselves to discover and recognize that they have a problem – and that it can be solved by the solutions or products offered by your business.

In the middle of the funnel, when visitors have already shown interest in the products and have been converted into leads, it is time to run campaigns to generate sales leads.

At the bottom of the funnel, it is where you do business, invest in marketing actions and in the presentation of discounts and apply sales techniques to attract the customer and prevent them from buying from your competitors.


5-Manages the relationship with customers

Managing the relationship with your customers is very important, we are talking about structuring your communication and using systems designed to help you do just that, as is the case with CRM (Customer Relationship Management) systems.

Using a CRM together with your sales funnel, you will be able to track actions and activities of your service and sales team, such as: contacting the customer, sending quotes, making returns, presenting discount coupons, performing follow ups (follow-up), among other tasks.


6-Invest in email marketing

Even today, email marketing is one of the best channels to send promotions and get the attention of your customers. And that is unlikely to change in the next few years. Check out some statistics regarding email marketing:

7% of companies adopt email marketing strategies. Of these, 91% believe in its effectiveness;
3% of companies that do not do email marketing still say they want to adopt the strategy in the future;
2% of companies that employ this type of strategy use an email marketing tool.

Invest in this channel and send newsletters, promotions, draw attention to your loyalty program and others, so you can reactivate customers and generate new sales opportunities.


7- Reinforce your presence on social networks

Like email marketing, social networks are also an excellent platform to engage with your target audience, carry out digital marketing campaigns and make more and more people aware of your brand.

However, there is a significant difference in the type of content shared on Instagram business profiles and Facebook business pages.

And of course, it is possible to invest in influencer marketing to boost your brand, as they have a lot of social power.

8-Make your online store available in the mobile version

Using smartphones or tablets to buy is a trend that will continue to grow in the coming years, according to several studies and references obtained from previous years.

Therefore, having a fully responsive and mobile-friendly page is very important.


9-Plan your annual schedule

Another important aspect for all online stores is planning the annual schedule and structuring the actions and strategies that will be applied on special dates, such as Black Friday, Christmas, New Year’s, Mother’s Day, Father’s Day, or essentially any other date. relevant and meaningful to your business.

So don’t leave it to the last minute, structure a plan so you can be prepared when these opportunities to generate more online sales appear.


10-Solicit feedback from your customers

Finally, it is very important to give your consumers a voice and ask for feedback so they can assess the quality of your products and services.

Only then will you be able to identify problems as quickly as possible and make adjustments or corrections before they can negatively impact the online shopping experience of multiple customers.

Ask your customers to leave comments on your product page, letting them know if they liked the delivery time, product quality, and other factors.


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